signalReddit r/SideProject2026-10-03
Built my first SaaS and realised building it was the easy part
The author launched Kinetic, a fitness platform creating personalized workouts, and secured initial paying customers but found consistent growth difficult. After trying paid ads, social media, SEO and landing page changes, they are shifting focus to users who already have the problem, such as gym beginners or those tired of building their own routines. They ask the community for advice on moving from first customers to consistent growth.
- for who
- Indie SaaS builders who have launched a product but struggle to gain consistent customers.
- what changes
- They shift from trying many marketing channels to focusing on a niche audience with the problem, and seek community-proven growth tactics.
- to do
- Focus on finding users who already face the problem your product solves, and ask other founders how they achieved consistent customer growth.
key points
- Built Kinetic, a fitness app for personalized workouts based on goals and experience.
- Secured first paying customers but growth remained inconsistent and difficult.
- Moving from scattered marketing to targeting users with the exact problem.
#saas#cold start#marketing strategy
score
score 5 out of 10. 0-10: how dense the facts are, multiplied by how much you can do with them after reading. 8+ means the topic's evidence bar is met: benchmarks and availability for a new model, amount and investors for a funding round, revenue figures for a solo-money story. Below 5 an item does not enter the digest. A press release scores 3 or less, a reprint loses 2, anything older than 14 days loses 1, a headline that misleads loses 3.
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