signalTechCrunch AI2026-10-02
ChatGPT can now virtually try on clothes for you
OpenAI globally launched two shopping features for ChatGPT: virtual try-on and Favorites. The try-on feature uses the ChatGPT Images 2.5 model and lets users upload a selfie or photo to see clothing on themselves. Favorites saves discovered products to a Library for later reference. Google launched virtual try-on last year, so ChatGPT faces competition.
- for who
- Online shoppers who use ChatGPT for fashion discovery and purchase decisions.
- what changes
- They can now visualize clothing on themselves directly in ChatGPT and save items, shifting from browsing to interactive try-ons.
- to do
- Upload a selfie or photo and use the Try On button to see clothing, and use Favorites to save products to the Library.
key points
- OpenAI launches ChatGPT shopping features: Try On and Favorites globally
- Virtual try-on uses ChatGPT Images 2.5 model for natural lighting and textures
- Users can upload selfies, celebrity outfits, or describe styles to find items
#chatgpt#virtual try-on#ai shopping
score
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