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signalTechCrunch AI2026-09-29

Viral AI agent Instinct raises $1B Series C at a $10B valuation

Instinct raised $1 billion in a Series C round at a $10 billion valuation, just a month after being valued at $2.5 billion, with Sequoia Capital, Benchmark Capital, and Coatue participating. The invite-only AI assistant, launched in August 2026, can book travel, make purchases, and manage tasks using its own phone number and computer, but faces competition from Meta's Muse, which has topped US app stores.

for who
Investors and observers of AI agent startups
why now
Instinct's fourfold valuation surge in one month highlights urgent consumer AI agent competition with Meta.
what changes
The rapid funding and valuation growth signal intense demand for consumer AI agents, while Instinct now competes with Meta's deeply integrated Muse assistant.
key points
  • Sequoia, Benchmark, Coatue invested; features include concierge phone calls and trusted person network
  • Meta's Muse offers similar features with social integration and has been downloaded millions of times
#ai agent#funding#instinct#valuation surge
score
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