signalPractical Ecommerce2026-09-26
Copywriter Grades AI Content at 95%
Neville Medhora, founder of Swipe File and Kopywriting Kourse, says AI is 95% as good as human writing, even for hard tasks. He uses ChatGPT, Gemini, Grok, and Perplexity, noting platforms are roughly similar for writing. He advocates transparency about AI use and adapting skills toward editing AI output.
- for who
- Content marketers, copywriters, and creators who produce written material
- what changes
- They must shift from generating original prose to tweaking and massaging AI copy, while being transparent about AI involvement.
- to do
- Use AI tools like ChatGPT or Gemini to draft content, then refine and personalize it for important pieces.
key points
- AI is 95% as good as human writing, even for hard tasks
- Uses ChatGPT, Gemini, Grok, and Perplexity for writing
- Advocates transparency: labels newsletters as 100% human-written
#ai writing#content creation#adapting to change
score
score 5 out of 10. 0-10: how dense the facts are, multiplied by how much you can do with them after reading. 8+ means the topic's evidence bar is met: benchmarks and availability for a new model, amount and investors for a funding round, revenue figures for a solo-money story. Below 5 an item does not enter the digest. A press release scores 3 or less, a reprint loses 2, anything older than 14 days loses 1, a headline that misleads loses 3.
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