signalSearch Engine Journal (Ecommerce)2026-09-24
Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now
Amazon Retail Purchases dataset, launched in 2025, provides up to five years of purchase data in AMC and was made free through 2026. It overcomes the previous 13-month rolling lookback, enabling accurate lifetime value, new-to-brand, and repeat purchase analysis. This unlocks use cases like LTV optimization, true NTB rates, and retargeting based on purchase cycles.
- for who
- Amazon advertisers and brand marketers managing ad performance
- why now
- Amazon's five-year AMC dataset is free through 2026, unlocking major advertising insights now.
- what changes
- Advertisers can now base CAC and ad budget decisions on five-year customer value data, not just last-touch or 13-month figures.
- to do
- Implement AMC queries using the retail purchase dataset for LTV, new-to-brand, and repeat purchase windows, then activate retargeting audiences.
key points
- Amazon Retail Purchases gives five years of AMC purchase data, free through 2026
- 13-month lookback limitation removed, improving LTV and new-to-brand accuracy
- Use cases: product LTV, NTB windows, repeat purchase retargeting
#Amazon Marketing Cloud#AMC#5 year dataset#ecommerce advertising#ltv analysis
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